SEAHIS 2025, Bangkok, Thailand | The Rise of Homegrown Brands
03/07/2025 | 8 views
At SEAHIS 2025, Michael Piro, Co-CEO of Indochina Capital /Co-Founder & CEO of Wink Hotels — joined an engaging panel to explore how owner-driven brands are increasingly leading innovation in the hospitality industry.

Representing Indochina Capital, Michael Piro shared the journey of building Wink Hotels — a bold, homegrown brand that blends modern design, local character, and digital convenience to meet the evolving expectations of Vietnam’s new generation of travelers.

Michael Piro emphasized that, unlike global operators bound by legacy systems, owners have the ability to move faster, think locally, and create brands with greater authenticity and market relevance.

With properties opening in key Vietnamese cities like Ho Chi Minh, Da Nang, Can Tho, Tuy Hoa, Haiphong and Hanoi, Wink Hotels exemplifies how Indochina Capital is not just investing in hospitality — it’s shaping the future of it.
“We aim to redefine what it means to stay in a hotel — blending Vietnam’s rich culture with modern service and smart design,” he added.Register email to download: