Wink Hotels – Pioneering Affordable Luxury in Vietnam

In the past few years, tourist arrivals to Vietnam have increased rapidly, compounded by the rapid ascent of the Vietnamese middle class. This heightened demand has consistently outpaced the supply of hotel rooms—particularly in this market segment. A lack of branded hospitality options that deliver both an exceptional experience and value-for-money was a key driving factor in the creation of Wink Hotels.

Wink Hotels is Vietnam’s first international-standard hotel chain, a visionary hospitality concept created by Indochina Vanguard Hotels (ICC-Vanguard) that celebrates local culture at the intersection of tradition and modernity. A new approach to ‘affordable luxury’ in the region, Wink offers minimalist but tasteful design while maintaining luxury levels of comfort. With construction on the first Wink Hotel in HCM City set to commence in Q4 2018, it won’t be long before guests can fully experience everything this visionary brand has to offer.

Read the full article about this disruptive hotel chain on the real estate focused issue of Vietnam Economic Times in August 2018.